Top 10 Free Email Marketing Tools to Save You Time and Money

One of the earliest, yet still extremely reliable types is email marketing. As much as e-mail is a relatively mature technology, e-mail marketing still exists because it works.

EmailMonday recently surveyed market specialists who cast their crystal ball over the future of e-mail marketing and developed a series of 5-year patterns in email and automation. They anticipate that a lot of decisions and campaign planning will become automated. They predict “much more automatic and intelligent e-mail marketing. Content will be pulled from existing sources, and there will be less pressure on online marketers to do it by hand.”

Certainly, you would anticipate spending on top-level automation, especially if it conserves your time and money. There are quite a few businesses that are delighted to over a complimentary service for small users. All the e-mail marketing tools noted here include a free preparation for smaller-sized users, typically with a maximum of 2,000– 2,500 subscribers/recipients. The price then rises proportionally to the number of customers and the number of e-mails that require to be sent out each month.

Top Free Email Marketing Tools for 2022:

1. Sendinblue

  • Free Plan: Up to limitless customers and 300 e-mails per day
  • Paid strategies: Start at $25 per month

SendinBlue offers a series of strategies targeted at companies at different stages of their growth

  • Free – for those getting going with SendinBlue
  • Lite – for brand-new online marketers
  • Essential – for growing services
  • Premium – for marketing pros
  • Enterprise – for online marketers who need more

The Free strategy restricts users from sending 300 emails per day to limitless contacts. Higher strategies eliminate the daily sending limitation (replacing it with a monthly figure), get rid of the SendinBlue logo design from emails, and broaden channels to consist of Facebook advertisements, landing pages, and marketing automation.

Users of all strategies gain access to a mobile-friendly email designer, an email design template library, SMS and email personalization, SMS marketing, and A/B testing.

2. Omnisend

  • Free Plan: Up to 500 emails monthly
  • Paid plans: Start at $16 each month

Omnisend is a complete marketing automation platform. The complementary strategy, though, is developed for merchants starting to promote their products with e-mail marketing. While the complimentary strategy features a limited number of global SMS credits and Web Push notices, you can acquire additional SMS credits if needed. In addition, the complimentary strategy allows you to utilize e-mail campaigns and automated workflows to reach your customers with appropriate messages– if you do not go beyond sending out 500 e-mails each month.

If you opt for the standard plan, you can send 12x your contact list size; you also receive a limited number of SMS credits and unlimited Web Push notifications. The paid plans also significantly increase the number of segments.

3. EngageBay

  • Free Plan: Up to 500 contacts and 1,000 top-quality emails per month
  • Paid plans: Start at $7.79/ mo for the Basic Marketing strategy, paid biennially

EngageBay offers a range of items to attract targeted web visitors, engage and catch leads, support, and turn them into happy clients. Email marketing is included in both their Marketing Bay plan and their All-in-One Suite.

You can pick from a broad selection of email marketing design templates to match your organization’s requirements. You can use pre-designed templates or customize one to satisfy your requirements. Utilize their drag and drop user interface to produce a template that matches your company’s needs. Style stunning email templates with rich text format.

Apply filters of your choice. Their filters vary from filtering based upon nation, developed date, source, to tags, and a lot more. In addition, EngageBay assists you to customize your emails by adding your contacts’ qualities to the e-mails, rendering an individual touch.

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4. EmailOctopus

  • Free Plan: Up to 2,500 customers and unrestricted emails monthly
  • Paid plans: Start at $19 per month

Email Octopus runs via Amazon SES. This plan allows you to run email campaigns only, with the emails including Email Octopus branding. Email Octopus permits you to send unlimited emails, Amazon charges you $0.10 for every additional 1,000 emails, once you exceed 62,000 emails per month.

The paid plans (which begin with a 10,000-subscriber limitation) allow both email and automation, send unbranded e-mails and keep the statistics permanently.

All users have access to email marketing templates. You can also submit your own, without any limits on the variety of design templates. You can use Email Octopus to send perfectly designed newsletters or simple tailored plain text emails.

You can utilize their hosted forms, to gather email addresses with no complicated combinations or code. Additionally, you can utilize their ingrained types or WordPress plugin and collect customer details on your website, without composing a line of code.

Email Octopus offers real-time analytics on your campaigns.

5. MailChimp

  • Free Plan: Up to 2,000 customers and 10,000 emails each month
  • Paid strategies: Start at $9.99 monthly

MailChimp is probably the best-known emailing mailing tool covered here. They frequently update their product and include brand-new functions. They have actually recently broadened to become an all-in-one marketing platform.

MailChimp has always been known for the quality of its complementary offering. It includes all the basics for businesses that are simply beginning. It now offers fewer email marketing functions in the totally free plan than previously however has rather included a fundamental service for a wider variety of marketing channels: e-mail, landing pages, Facebook and Instagram ads, social publishing, postcards, and pop-up kinds. The greater paid levels include an additional channel– retargeting advertisements on Google, Facebook, and Instagram. The totally free version likewise consists of a fundamental CRM with a single audience and related control panel, tags and sections, and contact profiles.

You have access to Mailchimp’s Content Studio in the free version, permitting you to sync and store all your pictures, graphics, and other files, so your campaigns are always consistent. It likewise consists of a series of basic design templates, with extra ones offered in the paid strategies.

You can access some single-step automation on the complimentary strategy, such as welcome emails, order alerts, abandoned carts, and more.

6. MailerLite

  • Free Plan: Up to 1,000 subscribers and 12,000 e-mails each month
  • Paid strategies: Start at $10 per month

MailerLite was born in 2010 to provide companies a basic yet effective e-mail option to help them grow. It provides a minimal free prepare for those with fewer than 1,000 subscribers desiring limited functions. All the paid plans use the full function set (and permit you to send out endless emails), varying just by the variety of subscribers,

You still get to lots of useful features with the totally free plan, however. These include the drag and drop editor, the abundant text editor, and the integrated photo editor. You can organize things in their file supervisor and produce mobile-friendly email newsletters. You have access to email automation and advanced segmentation, and unlike some of the competition, MailerLite includes A/B testing in its free strategy.

7. MoonMail

  • Free Plan: Up to 2,000 subscribers and 300 e-mails each month
  • Paid strategies: Start at $23.99 monthly

MoonMail explains itself as the next-generation omnichannel communication platform. This suggests that it includes email, SMS, Voice, WhatsApp, Messenger, and Bots.

The Free Forever strategy enables you to send out up to 300 emails/month free of charge– one campaign each day to an optimum of 10 receivers per campaign. This is quite a constraint, so the majority of people will quickly move onto the Starter pack.

Free plan users still have access to a powerful drag and drop editor, although MoonMail’s branding appears in the footer if you are on the Free plan.

It is okay for beginning firms, nevertheless, as you can develop a list of as many as 2,000 recipients and begin segmenting them. Once you have segments of greater than 10 people, however, you will have to move into the Starter Plan.

8. Moosend

  • Free Plan: Up to 1,000 customers and unrestricted e-mails per month
  • Paid plans: Start at $10 each month

Moosend might be an exceptional option for somebody with a little e-mail list, as it permits you to send out unlimited emails to 1,000 subscribers per month. Once you exceed that 1,000-subscriber limit (at which point you have built a successful list), you gain access to all Moosend’s features and only begin paying.

Moosend offers custom sign-up kinds to help you build your e-mail list. You can section your list to assist you in better targeting your emails.

Moosend provides a user-friendly drag and drops editor with a complimentary design template library. It consists of several tools to assist you to create your e-mails.

  • It supplies an entire tool chest of automation, streamlining your emailing process, using a three-step process:
  • Select the event that will set the automation in motion
  • Set the filter( s) you desire for the trigger you selected
  • Pick from the list the action to be performed

Of course, you will wish to know how successful your e-mail projects have actually been. Moosend includes a comprehensive set of analytics.

9. Sender

  • Free Plan: Up to 2,500 customers and 15,000 emails per month
  • Paid strategies: Start at $10 monthly

The sender offers a full variety of features to assist result in efficient email marketing. The free plan allows you to access all the features, with the only limitations being the subscribers and optimum monthly e-mails.

All the business’s technical servers and legal entities are based in the EU, so it makes a point of being GDPR certified.

You can use the software to prepare stylish emails in seconds. It includes free newsletter templates and can customize all aspects of the template to suit your unique needs.

The sender includes a range of automation features, consisting of drip campaigns, welcome e-mails, deserted cart e-mails, delighted birthday e-mails, nurture-your-subscribers projects, and e-mails to onboard your newbies.

10. Campayn

  • Free Plan: Up to 500 customers and 12,500 e-mails each month
  • Paid strategies: Start at $19 per month

As its name suggests, you can use Campayn to build quality email projects. You can access their free Basic Plan if you only have a small email list (fewer than 500). This provides all the core functions.

As with the majority of modern-day e-mail marketing tools, Campayn includes a simple drag and drop interface. You can set the perfect background for your e-mail message with a beautiful design that shows your brand. You can use among their templates or design your own.

It consists of a contact supervisor that helps you keep your contacts current and track how they’re interacting with your emails. You can segment your list.

Campayn provides numerous choices for creating sign-up kinds, consisting of website kinds, hosted types, Facebook forms, and pop-up lightbox kinds.

It also makes life simpler by enabling you to automate your most popular email marketing projects based on triggers for key client activities.

When you’ve begun sending e-mails, you can track the success of every email project with in-depth, real-time reports that permit you to see who opened it.


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