Reading has changed.
Gone are the days of reading the newspaper at the breakfast table. Today, reading has been introduced online – and it no longer reads; it’s slippery.
When checking for a business, you need to understand how students ’minds have changed to adapt to our new digital climate. That way, you’ll be able to write and format your posts with their needs in mind – and if you’re lucky, they can read to the end (they fail!).
Keep reading to get our 15 blog formatting tips to make your posts look good and readable.
How “Regular” Reading Is Different from “Blog” Reading ?
While newspapers are an endangered genre, bloggers can still learn a lot from good journalism education.
Newspapers keep their content short and bold. To get the attention of students, they use captivating headlines and eye-catching pictures; to keep the readers’ attention, they keep their essays short and easy to digest. In fact, the newspapers maintain a very small column width so that readers’ eyes can easily jump from one end of the line to the next.
On the Internet, it is very important to keep your content down. People have much less tolerance for digital devices than they do with physical learning materials, and they have more distractions
Also, since you do not see the length of the blog post at a glance (as you know about print articles), readers often scroll to the bottom of the post first to decide if you should read it. While scrolling, they will scan the clip for anything that looks interesting, so it’s important to pepper your post with the sharpest content in it.
Blog posts have some drawbacks: they are harder to read on screen than printed. While technology continues to improve screen readability, reading things online still causes a lot of difficulty for your eyes.
But that doesn’t mean your post should be too short to read. In fact, if your content is well written and engaging enough, your post can be as long as it needs to be.
All of this means that you need to style your post to look good and approachable. Not sure how to do that? This is where our best practices for blogging 15 blogs come into play.
Think of us as your blog stylist. Sit in our seat!
You will learn:
- Write a Kick-Ass Headline
- Use Headings and Subheadings
- Choose Slayer Images
- Constrain Your Column Width
- Break Up Your Paragraphs
- Pick the Perfect Font (and Font Size)
- Offer a “Table of Contents”
- Embrace White Space
- Use Lists
- Keep It Simple
Top 10 Blog Editing Best Practices
1. Write a Kick-Ass Headline
Your title is your first (and perhaps only) opportunity to get readers to see you. Don’t waste it!
Write an attractive article that describes your topic and includes your keyword to focus on search engine optimization (SEO). Don’t get too clickbait-y – readers are bombarded with Buzzfeed’s favorite tricks – but make sure your post title is interesting enough to catch someone’s eye.
Technically, this is more of a writing than a formatting tip, but more importantly, we should have included it. Also, the way you present your article is important, too – you will want to make sure it is highlighted in the page.
2. Use Headings and Subheadings
Like news articles, articles and subheadings are important in helping your readers understand exactly what your post is about (and why they should read it). In fact, it may be the most important blogging tool you have.
Do not be ashamed to discuss topics and subheadings. While you don’t want them to pass on the post, you want to use enough of them to distinguish any long fields of text. In 9 Clouds, we like to use a minimum of three topics for each post.
Feel free to use a variety of topics and subtitles in your posts. Higher ideas should be larger in size (we are talking about your H2 tags here), while subtopics should be smaller and placed under larger headings (we are talking about H3, H4, etc.)
3. Choose Slayer Images
That is a killer as an adjective, not a name – even if you had a picture of the killer, that would have affected you with a few clicks. (The deadly whale can work, too.)
Seriously, you need to incorporate high quality images into all of your posts. With the wealth of free photo sites outside (and the availability of your smartphone camera), there’s really no reason not to.
In addition to an attractive image above your post, spray other relevant images if they match the post. That is, they are accompanied by a post – you do not want to upload photos for the purpose of uploading photos. In fact, studies have shown that postings with “real” photos have a 95% higher conversion rate than those with stock images.
Below: use awesome awesome images for your post. If it doesn’t make sense, don’t worry.
4. Constrain Your Column Width
Remember what we said about newspaper articles – how are they cut into objects so that the eye can easily capture them? The same principle applies to blog posts.
The appropriate column width for a blog post is between 55 and 100 characters (including spaces) per line, though most experts recommend 80 characters or less. Note that your lines will look longer or shorter depending on your font size and type, so adjust accordingly (see tips #6 for more information ).
5. Break Up Your Paragraphs
Another easy way to make your content easy to scan is to break your text into short sections – consider one to four sentences, plural. But make sure that not all of your paragraphs have a single sentence, as that can make your post look (and read) more interesting.
If in doubt, exercise good judgment. If your post looks too heavy, press Enter a few times between your sentences. If there is too much white space, press Delete. It is not rocket science.
6. Pick the Perfect Font (and Font Size)
You may like the Papyrus font, but your readers (and anyone with half the typing experience) won’t.
Besides being intimidating, fonts like Papyrus are very loud and disturbing, making students focus more on the action of reading than on the content itself. For best screen availability, choose a good sans-serif font (think Helvetica vs. Times New Roman). Whatever you choose, make sure you keep up with your product and keep the same font for all blog posts.
Another important consideration is the size of your font. While you can choose a smaller, smaller look, most readers will skip an article with a smaller format (yes, even if they can increase the font size by hand). Also, you will want to keep the needs of visually impaired students in mind.
Of course, you don’t want your font size to be so large that you look childish on the page. The size will look different depending on the font you choose, so play with it until you find one that looks right (and fits the column width requirement mentioned in tip # 4).
7. Offer a “Table of Contents”
Most readers would like to know what to expect before diving into a piece (which is why the scroll-to-bottom item we mentioned earlier).
Make things easier for your readers by using the logical structure of your blog post. Each post should have a clear beginning, middle, and end, with many topics and subheadings that guide readers along the way. A numbered list is good because it automatically shows how many articles are left to read.
Another way to ease students ’minds by providing a“ table of contents ”at the beginning of the post. That way, students can jump into any categories they are interested in and skip those that are not (instead of skipping all posts).
You can even make the content of the content “sticky,” so it stays on the side of the screen as you scroll down the page.
8. Embrace White Space
That’s white space – not blue space, black space, or any other color that you feel is spraying your site’s background.
While a bright background can make your website stand out, it does nothing in the eyes of your visitors. Most colored domains are difficult to digest, even if the text is colored differently. White is a good default for your site domain, or other light hues may also work.
Whatever your background color, make sure there are enough of it. You don’t want your website to be full of text, images, ads, or other content, or your readers will work – soon. Give your blog plenty of room to breathe, so that their eyes are drawn to what is most important: your amazing content.
9. Use Lists
Here’s a simple overhaul of your blog’s format: use more lists.
The numbered or dotted list is amazing for a number of reasons:
- They help to separate long passages of text.
- They help students to understand the same concepts.
- If you have an unparalleled collection of ideas, use a numbered list – students prefer a numbered list. But you can get art with a dotted list, too. Customizing character points is one way to differentiate your blog from others and to attract the attention of readers.
10. Keep It Simple
We know, we know – we’ve given you 14 ways to style your blog, and it’s not exactly “easy”.
But if you notice the tendency in the rest of the article, that you want to make sure you use these little formatting tips. Use them only when they are visually enhancing the visibility and feel of your blog. If you use them too much, your post will look dense. That’s as bad as a long, unbroken body.
Lastly, rely on your interior designer to determine the best format for your blog. Adhere to your brand image, and keep playing with it – you never know where your readers will tend.
Thank you for reading!
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TIPS FOR NEW BLOGGERS
For some, the idea of starting a blog can come naturally, and for others, it is a long-term private dream. While some honestly come to the deep end and start a blog, others spend a lot of time wondering if they have the necessary skills to win. That will help you get started, right here is a collection of skills a blogger will need to step up over the years to create a successful, compelling and ultimately profitable weblog.
IN THIS ARTICLE, YOU WILL LEARN:
- Which skills you will need to develop to become a succesful blogger
- Which skills would be a useful bonus
- Some tips for a successful approach to blogging